Putting: Aimpoint Vs. Apex. Apex: The start of the break. (Generally the Low-side Depending on speed) Aimpoint: The point beyond the apex in where the putt starts to fall toward the break line. (Generally the Higher Side Based on Speed) ​Reading greens (determining speed and slope in which where a putt breaks) Can be a challenging process for the average golfer. This past week at Augusta, Bubba Watson (as much as he dominated with the long ball and iron game) made the putts that truly mattered. Rarely did he miss on the low side and many putts die'd into the cup from the high side. Even if Bubba isn't conscious of the Aimpoint, he's looking beyond the apex (the point in where the putt begins to break) and allowing the putts to fall into the cup from the high side. This is paramount for putts that break and fast greens. Even the best putters in their day ​Billy Casper, ​Brad Faxon,​​ Bobby Locke, ​Ben Crenshaw ​ seemed to take the ​ highest line on breaking putts ​&​ tried to roll the ball exactly the right distance ​... Again, they were more aimpoint versed subconsciously ​ allowing the putts to fall on the high side. ​​​ The only way to stroke a putt to the apex and have it roll into the cup is adding speed. This can be more beneficial on VERY slow greens, but even then we want to die our putt into the cup as best we can. ​Without getting too technical, I have provided some pictures to give you a visualization of Apex / Aimpoint. Make some time this week (on the best local greens possible) and learn to think beyond the apex of the putt. Remember gravity is constantly affecting the roll of the ball ​&​ how it breaks.​ The one time a golfer would aim at the apex is for a straight put​t. For all breaking putts, you will always aim in a different place than the apex so as gravity affects the roll of the ball, the tracking line that you visualized will be created.​ ​ This allows the ball to fall on it's correct line. ​ Learn to correlate speed & line and in time you'll see more breaking putts drop into the cup. Get to work ;) - JJ
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  • “It’s been more than an improvement in swing and fundamentals with James. Since we met (2011) he’s inspired me to set goals, visualize and enjoy the game of Golf. I’m learning to grow emotionally, technically and mentally more by the work I’ve done with him than any other”
    – Aaron Lee
    Collegiate Golfer
  • “On the professional level, visualization and belief is just as important as swing fundamentals. James has been a supporting and passionate light in my life, when it comes to the mental aspect of the golf game”.
    – Justin Itzen
    Canadian & Golden State Tour Professional
  • “James Has inspired many players of all levels (including myself) to work hard at improving their game. Teaching young and old, neophytes and seniors how to play the game of golf with a zeal and circumspection few purely golf teachers dare to parse. James' approach blends the refined methods of physical strength, fitness, rigid but sensible diet and the power of inner focus to achieve the "way of the Tiger," referencing Wood's brilliance on the course. "After all his [Tiger's] achievements never were taken lightly or casually assumed to be a given. To get to the top, you need to think like a champion," Jordan offers. He matches his reflection with measured optimism philosophically.”
    – Dr. Jimmy Jordan
    PGA Professional 1990-2010
  • “After winning the putting contest at our charity event, James gave a few pointers out to some of us on the practice green. The tips were very helpful and he sure is a passionate young man!”
    – Bob Miller
    Los Angeles Kings Announcer
  • “It’s always a good decision to see James before one of our Laker tournaments. He relates the tempo and feel of the golf swing “Like Shooting A Free Throw“ Nice and Smooth. Thanks for your help J”.
    – Elgin Baylor
    Los Angeles Lakers Hall of Famer
  • “Thank you James! As much as Michelle’s father and I have taught her, you have built some mental confidence in her as she starts her AJGA Golf journey. We appreciate you and what you’ve taught Michelle swing wise and mentally”.
    – Mischa Jung
  • “I’ve met James A few times at my charity clinics. People seem to be just as fascinated with his teachings as they are with me hitting the long ball”.
    – Vincent Ciurluini
    Long Drive Champion & T.V. Personality.
  • “I was lucky enough to meet James the day he shot a course record “61” at the Encino golf course. He had another friend he was helping that day, and was answering most my questions about the short game. He chipped in twice and seemed like he couldn’t miss a putt, so it was only right I bugged him! He really knows a great deal about the game”.
    – Charles Kim
  • “When I came to James, I was trying to teach myself “stack and tilt” and self diagnose. I found that many of my fundamentals and self diagnostics we’re hurting my swing and golf performance. One day at the range, James noticed the challenges and offered to assist in bettering my swing. The changes that night were immediately effective and we began the process of a weekly meeting in bettering my swing. He has immensely improved my swing and thought process along the way”
    – Angelo Palumbo
    Licensed Fitness Instructor
  • "Thank you James for working so patiently with us and introducing us to the basics of Golf. We truly enjoyed your help golfing on season 4 of our show!"
    – Joyce & Kyle Richards
    "Real Housewives Of Beverly Hills"


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